Bridgestone Europe NV/SA is a wholly owned subsidiary of Bridgestone Corporation, headquartered in Tokyo, Japan. The premium manufacturer's portfolio includes tires for passenger cars of all classes, buses, trucks, agricultural and construction machinery, as well as motorcycles. The products stand for safety, quality, comfort, and sportiness.

In addition to the replacement market, original equipment plays an important role for the high-tech group, which maintains technological partnerships with many of the world's most renowned vehicle manufacturers. With the continuous development of outstanding technological innovations, such as DriveGuard technology, and high annual investments in R&D, Bridgestone demonstrates its position as an innovation leader. The company underscores this ambition with its worldwide partnership with the Olympic and Paralympic Games through 2024.